How Email Appending Can Boost your Sales and ROI

Email Append is a process that allows a business and marketing professionals to reach more potential audience with accurate and deliverable emails, resulting in a successful and cost-effective email marketing campaign. [...]


4 Reasons Why B2B Marketers get benefit from Purchased Mailing Lists

Email marketing is one of the major marketing channels. Yet it can be one of the most powerful and efficient ways to reach customers. For B2B marketers it’s an especially effective channel of communication for reaching and engaging your customers. These are the four major benefits that marketers can get by purchased mailing lists from InfoGlobalData. [...]


6 tips for improving the accuracy of your prospecting database

Are your leads gathering digital dust bunnies? If you haven’t taken a close look at your prospecting database for a while, you might be surprised at who you find inside.

Having accurate customer data can help your sales team avoid wasting time with dead-end leads, and it can help your marketing team craft campaigns that hit the right target.

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a linchpin in brands’ efforts to create seamless multi-channel shopping experiences?

Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap between digital communication and physical product interactions. [...]

7 steps for re-engaging your email subscribers

While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.

One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer. [...]


6 keys to more effective email marketing

The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. [...]

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