Data integrity refers to maintaining and assuring the accuracy and consistency of data

Data is the lifeblood of your business. Clean, accurate and comprehensive customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses but most importantly it can help boost your sales and increase the lifetime value of your customers. It is a simple fact that in excess of 30% of your customer database will decay each year. That's 30% of your customers who may never receive your marketing messages again. So data cleaning and data enhancement is essential for your business.

  • Standardize and NCOA - Match a given file to the USPS Postal file and the USPS Mover file. The postal file returns a record standardized, such as Street to Street or Apartment to Apt, and provides information needed for postal discounts. The NCOA process provides new addresses for movers and provides undeliverable information such as “moved with no forwarding address”, “moved out of country” or “PO Box closed”.
  • MaxCOA: Maximum Change of Address - Updates mailing lists with the latest change of address data filed with the USPS, PLUS two previous addresses and moving data for the last 60 months.
  • CASS: Coding Accuracy Support System - This system improves the accuracy of 5-digit ZIP, ZIP+4, carrier route and delivery point bar codes.
  • Deceased Processing - Enables mailers to eliminate deceased individuals from their mailings and prevents disturbing members of the deceased's household with unwanted mail.
  • National Do Not Call - Complies with the DNC rules regulated by the FTC and FCC with our efficient and simple compliance services

Customer Success Stories

Need custom list based on your specifications with No Resale Guarantee?

Talk to our Data Specialist Mike Floyd +1 (206) 629 6016