Stock markets are plunging — down about 7% at Monday’s close — oil prices are in free fall, supply chains are being disrupted, and in the middle of it all, small- and medium-sized businesses are dealing with frightened employees, skittish customers and an uncertain future [...]
B2B Sales and Marketing Insights
As we are well aware of COVID-19 still continuing to spread across the world, we've pointed out some best practices for businesses and listed suggestions from successful entrepreneurs around the world to lead your business from Coronavirus Crisis. [...]
Identifying the right prospects is one of the biggest challenges in B2B sales. Businesses spend huge amounts of money on sending leads into the sales pipeline, but many of these leads are uninterested or not the right matches. [...]
With the number of email accounts rising at a quicker pace, email marketing is predicted to be an effective strategy for communicating with existing and potential customers. So, does that mean that email marketing will work in 2020? Yes. For every $1 spent, email marketing generates $44 in Return on Investment (ROI). [...]
Is your B2B marketing strategy getting you the results you want? It is always recommended to keep updated your marketing strategies to get ahead of your competition. As marketing expands and audience change, you can see the constant change in marketing tactics. [...]
As around 257 billion emails sent each day, getting the attention of your target audience and overcoming competition determines the success of an email marketing campaign. [...]
According to a report, 67% of marketers prefer increasing the list quality is the top priority than increasing the quantity. Maintaining a clean email list is the key factor for the success of your marketing campaigns [...]
Email provides the opportunity to reach out to your target prospects with information about your company and its products, services, special offers as well as other marketing communications. It is important to understand building email database for your business as the global e-mail users amounted to 3.7 billion users (as per report from statista) and it is estimated to grow to 4.3 billion users by 2022. [...]
Businesses who acquire your products or services look for elements that generate best results from your services even they want to believe that they have the right vendor at the right time for the best price. Because there is more competition involved and there are higher price points, sometimes it can take months to close a B2B sale. [...]
Email Append is a process that allows a business and marketing professionals to reach more potential audience with accurate and deliverable emails, resulting in a successful and cost-effective email marketing campaign. [...]
Email marketing is one of the major marketing channels. Yet it can be one of the most powerful and efficient ways to reach customers. For B2B marketers it’s an especially effective channel of communication for reaching and engaging your customers. These are the four major benefits that marketers can get by purchased mailing lists from InfoGlobalData. [...]
Are your leads gathering digital dust bunnies? If you haven’t taken a close look at your prospecting database for a while, you might be surprised at who you find inside.
Having accurate customer data can help your sales team avoid wasting time with dead-end leads, and it can help your marketing team craft campaigns that hit the right target.
What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a linchpin in brands’ efforts to create seamless multi-channel shopping experiences?
Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap between digital communication and physical product interactions. [...]
While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.
One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer. [...]
The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. [...]
With the speed of business constantly increasing, the demand for real-time data has increased along with it. As business-driven demands on data speed increase, however, some organizations are still inhibited by slow moving data that can’t keep up. New strategies must be created to process data at the speed that is expected from today. [...]
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?
Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord. [...]
With newer and newer big data sources exploding onto the scene, traditional data warehouses are being challenged.
Satya Bhamidipati, director of business development of big data and advanced analytics at Oracle, discussed data mining and advanced analytics techniques that will enable the monetization of data during a session at Data Summit 2016. [...]
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. [...]
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship with local businesses should be an important strategy for industries and businesses of any type. [...]
The latest customer relationship management (CRM) applications have introduced new features not available in legacy solutions, as well as more accessible deployment options for businesses of all sizes. These two characteristics combined for massive growth, with Forbes reporting a projected $127.5 billion market by 2018. [...]
Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts.
According to a recent eMarketer article, obtaining high-quality leads continues to be a challenge for B2B marketers. Along with measuring ROI and long sales cycles, difficulty obtaining enough quality leads is a challenge identified by 42 percent of B2B marketers surveyed. [...]
Just because your email campaigns are doing well doesn’t mean they couldn’t be doing better. There are plenty of opportunities for fine-tuning your strategy to help increase opens, clicks and conversions. Your ultimate goal? To do more of the things that work, fix or eliminate the things that don’t work and drive the most revenue possible from your email marketing activities. [...]
Data Enhancement is the collective process of acquiring new data, sorting and segmenting the procured data with respect to the required demographics and other parameters for better understanding of the customers and clients in order to have enhanced targeting and mutual correlation between the clients and the business models. [...]
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