As around 257 billion emails sent each day, getting the attention of your target audience and overcoming competition determines the success of an email marketing campaign. As this numbers and competition increasing day by day, learning the right way to do email marketing is the best way to reach your target audience and their interest.
This article will guide you with the things that you must consider for a successful marketing campaign so you can get more engagement, leads and conversions.
Email Marketing Campaign
Email marketing is the best tool for building business relationships that help you generate better sales leads. An email marketing campaign is a marketing message sent from a business marketer to one or more prospects. Reaching the right audience, engaging the prospects with your services and generating the best-qualified leads determine the success of an email marketing campaign.
Start with the following steps to create a successful marketing campaign
Know Your Marketing Goals
Target prospects based on list segmentation
Segmenting your email list enables your business to send more targeted email campaigns that can enhance marketing results.
Understand Your Target Audience
A target audience is a group of individuals that are segmented for specific services at which a campaign is aimed.
For example, your business offers dental related products or services then your target audience will be the dentists, dental lab technicians. Also, if your services are limited to only specific regions, for example, your services in USA and UK then your target audience will be defined as dentists and dental professionals in the USA and UK.
And it is important to understand that your target audience is who is most likely purchase or interested in your products or services.
Once you have segmented your lists into various target audiences, you can create campaigns tailored specifically to those groups of people.
Segment Your Marketing Database
Personalizing your email list is the primary purpose of email segmentation. Segmenting your marketing list based on the prospects interests, locations, behavior, professional background help you to achieve your marketing goals with a targeted campaign. List segmentation helps you to understand your every prospect that enable you to send more targeted emails.
Successful list segmentation enables your users to receive the right information that they are looking for, that leads to more conversions, enhance business relationships and engagements.
This is the best way to craft your marketing message for the group of audience, instead of delivering generic services to everyone. Targeted emails offer an ideal way to usher prospective customers through your sales cycle without a sky-high price tag or lengthy hands-on time. With the right segments, you can make it easy for customers to understand why they need your product, or what they should buy from you. Plus, accurate segmentation leads to improved click-through rates, conversions, and deliverability.
Build an Engaging Campaign
According to research, the individual average time span of reading email is eight seconds. With such a short span, you can understand that your prospects are not reading your campaigns word for word; building campaigns that can get your customers attention is the best way to improve your bounce rate.
Use visual elements to boost engagement
Creating eye-catching visual elements like image and videos can be a more memorable approach to build your campaign content. Studies have shown that people can memorize 65% of visual content compared to just 10% of text-based content.
Including visual instructions to take action is 32% better than written instructions.
Personalize your email campaign
Your readers are most likely to respond to content that is most relevant to their interests. Start by adding their name in the subject line, and then customize campaign content based on list segments to maximize engagement (more on that next).
The ability to create and send a targeted campaign captures your prospect attention, provides them with the most relevant information that makes the easy conversion for a business.
Track your Campaign Performance
Tracking your email campaigns and monitoring its performance like email opens and clicks is an effective part of your email marketing efforts. Email tracking enables to improve your email performance quality.
Make sure your website and contents are mobile friendly. Optimize your websites to ensure that your content is mobile friendly.
Tracking your emails allows you to see
- When an email was opened
- Who has opened your email
- Number of times the prospect was opened your email
- Where the email has opened
An email tracking tool can provide your team with much needed insights of your prospects.
Generating new opportunities
Building the campaign to reach and inform new prospects about your business and services is a great way to build a relationship with them.
Increasing business conversions should be the ultimate goal for any business model. This can be a challenging goal and best to track your marketing results. You can measure your marketing success in terms of revenue or number of purchases made on your services.
As your email marketing campaign starts reaching more number of prospects, more of your target audience becomes aware of it. Your marketing approach begins to pick up more brand awareness and exposure in the niche market. Make brand awareness a marketing goal using your email marketing plan.
Before sending any tracked emails, make sure to test that everything is working correctly. First, send a tracked email to yourself or other members on your team to ensure that email opens and other track information are being identified.
Email marketing is a powerful driver of sales & revenue for your business, and has a greater reach and return on investment than any other channel available to marketers today.
So, follow the 5 steps outlined in this article to quickly and start your email marketing campaign. You’ll find it is simple to create and send an email campaign, and it’ll drive unparalleled results for your business.