Is your B2B marketing strategy getting you the results you want? It is always recommended to keep updated your marketing strategies to get ahead of your competition. As marketing expands and audience change, you can see the constant change in marketing tactics. If a business wants to be a leader in the niche market, it needs to implement regular marketing methods to their strategies.
Let's look at these 4 b2b marketing tactics which can add value to your marketing strategy.
1. Integrated Marketing Channels
These are different marketing channels that can get best returns based on the goal of your marketing strategy. Each channel may work great for one but not for the other. Choosing the right marketing channel for your business may lead to high ROI through marketing campaigns.
Email marketing is one of the best marketing channels and more than 65% of marketers say that email marketing is their best marketing platform for lead generation. Build quality email list and start your email campaign, send your messages that are highly targeted to the right inboxes. Updating your business mailing lists on a regular basis is the best way to maintain the accuracy of the data.
According to a report, businesses that publish more content as blog posts, white papers and case studies generate more sales leads than those who publish few on a monthly basis.
More than 45% of b2b buyer’s research content before making any purchase decisions. So, give the information your audience looking for in the best possible ways. Publishing quality content often shows your ability and expertise in the niche market which will be rewarded as customer trust and loyalty to your brand.
Social Media Marketing
Social media is another good b2b marketing channel you can consider!
It helps you to build relationships with thought leaders in your niche market. You can create your own content and become one of the leaders in your niche market which helps you to stand ahead of your competition.
Posting quality content help set your business apart as the best place for people to visit your posts. Social media is not only the place to generate leads but also place where you can get to know your audience interests.
Search Engine Marketing
Search engine marketing is the best way to increase your lead quality and quantity. Here your chances of business conversions is highly based on the positive reputation and ranking of your website. So make sure to have a perfect search engine marketing strategy for your online business service and maintain a positive reputation.
2. Mobile Marketing
Studies showed that average of 67% people use to check media updated on smart phone’s, also it is expected to rise by 79% in future global internet usage. These stats show that mobile marketing is a must for b2b marketers or businesses to drive business growth.
Make sure your website and contents are mobile friendly. Optimize your websites to ensure that your content is mobile friendly.
A quick checklist that determines your website and content is mobile friendly:
- Check the content is easy to read in mobile devices
- Links and buttons are easy to click
- Check how easily your audience can go through different pages
- Check infographics, videos and images are easy to view
Make sure to update your website and contents regularly for best mobile experience.
3. Make use of Case Studies and Testimonials
Using case studies and testimonials are the best ways to earn trust of buyers in your industry. Studies show that 52% of b2b decision-makers check recommendations and case studies before they make any purchase. You can publish case studies and testimonials in different ways such as:
- Blog Posting
- Business Presentations
- Video Marketing
- Email Marketing
- Social Media Marketing
4. Niche Targeting
The more specific a message is to your niche, the more chances it will generate better results, segmenting your marketing lists to the right audience is one of the best practices of niche targeting.
Segmenting email database is a great way to make a campaign unique and deliverable to the right audience. Your ability to send your email to a specific location, customer persona, industry, etc. can enable you to tailor your message at a personal level.
If your content is attracting the visitors your business deserves, you’re probably going to see your business growth.