ACCOUNT INTELLIGENCE

What Is Account Profiling?

Account profiling involves collecting and organizing detailed information about a target company to help you choose which individuals to contact.

A database can provide information about a company's name, industry, and other details. An account profile can provide all relevant business information to help you determine if a company is a good target.

This information can include the company's size and sales, type of business, SIC or NAICS code, locations, website, and other useful details about the account.

Identify businesses that fit your ideal customer profile.
Understand the needs of each target account
Find executives and other groups that will support your campaign.
ACCOUNT PROFILE Target Company
ABC Corporation Technology & Business Services
Industry Technology
Employees 500–1,000
Revenue $50M–$100M
Location United States
SIC / NAICS
Technology Classification
RELEVANT PEOPLE
Decision Maker Executive Leadership
Technical Buyer Technology / Operations
Account Profiling and Executive Research
EXECUTIVE IDENTIFICATION

How We Find the Right Executives

After identifying target accounts, we identify the decision makers, evaluators, and other stakeholders of the solution you are targeting within those accounts.

Departments

We determine the business departments most relevant to your product, including IT, Finance, Operations, HR, Sales, and Procurement.

Buying Roles

We define decision-maker roles such as business owners, budget authority holders, technical experts, and other stakeholders.

Executives

We assign appropriate executives to client accounts based on job title and other indicators of an executive's experience and responsibilities within an organization and department.

FINAL DELIVERABLE

What You Receive

You get a curated account database with company and contact information about potential customers that you can use to communicate with those accounts.

  • Account Profile — Company information and firmographic data used to describe and qualify target accounts.
  • Executive Map — Key decision-makers and other contacts, including job titles and personas, for each account.
  • Contact Information — Business email addresses and phone numbers, if any, and other relevant contact details.
  • Structured Database — Leads and contacts sorted in a way that works for your targeting and campaign goals.
ACCOUNT PROFILE Target Account
COMPANY Qualified Target Account
Industry Location Company Size
Executive Map
Decision-Maker Relevant Executive
Buying Role Key Contact

Account Profiling FAQs

Get information on account research, company research, executive research, data elements, and other custom account profiling projects.

What Is Account Profiling?

Account profiling is a process of gathering information about a company to identify potential contacts. Information collected about a company during account profiling may include business and market data as well as contact information. Account profiling helps you decide whether to pursue business with a company.

What Are the Differences Between Account Profiling and Contact Lists?

A standard contact list usually lists individuals and contact information. Account research usually involves profiling a company based on geographic area, type of business, and other business characteristics to determine which contacts to use for that company.

What Criteria Help an Organization Choose Target Accounts?

Projects can include filters for industry, number of employees, company sales, region, corporate structure, SIC and NAICS codes, and other company attributes commonly used to identify target companies.

Can You List More Than One Contact at a Company?

Yes. Multiple contacts at the same organization can be identified for campaigns with multiple stakeholders by considering factors such as department, job title, and other role-related attributes.

What Types of Contact Information Can Be Stored in a Final Database?

The database contains all the information you need for your project, including company and executive contact information, including names and titles, department assignments, business email addresses, and other contact information, business website addresses, and physical locations, as well as industry codes and other information you request.

Need Account Profiles for Your Target Market?

Tell Us Which Companies and Decision-Makers You Need.

Share your industry, company criteria, locations, and executive requirements. InfoGlobalData can research your target accounts and provide the company, executive, and contact data you need.

Build My Ideal Customer Profiles