InfoGlobalData vs. ZoomInfo — B2B Data Services Comparison

Review B2B Data Options for Your Sales Strategy

Creating an effective prospect database involves researching and selecting companies and individuals to include. Companies may have different criteria for industry and other factors to add to a database based on their sales approaches.

InfoGlobalData and ZoomInfo offer contrasting business information products. Evaluate the features and benefits of both InfoGlobalData and ZoomInfo lead generation and list-building tools to learn which provider best meets your business information needs.

The InfoGlobalData Difference

  • Custom Research & Data Enrichment
  • Human Verification & Data Accuracy
  • Hard-to-Find Job Titles & ICP-Based Targeting
  • Niche Market & Campaign-Specific Lists
  • Geographic & Industry-Based Targeting

InfoGlobalData vs. ZoomInfo — Key Differentiators

Evaluate external research and list development services against platform tools for lead generation and research.

Customer Intelligence InfoGlobalData InfoGlobalData ZoomInfo
Custom List Building Custom list-building service tailored to the customer's needs Mainly a platform for prospecting and intelligence gathering
Create Data Specific to Market Data can be created to meet customer needs for specific markets and ICPs and campaign data needs Search and filter existing data sets primarily
Human Verification Before Delivery Human review or verification before the list is delivered Data quality processes are mainly built into the platform itself
Hard-to-Find Job Titles Ability to search for hard-to-find and niche job titles Large number of job titles available, most users search for titles on the site.
Exact Customer Need “Tell us what you need—we build the list around it” Customer searches and filters on the platform
Niche Market Research Research on smaller, niche markets Relies mainly on business and other data resources
Unusual Industry and Job Combinations Can tailor combinations of industries and jobs to campaign needs Stringent data limitations apply
New Industries May be able to conduct research into specific or new industry segments on a custom basis Availability of information varies by platform
Rare Professional Skills Opportunity to work in specialized roles and fields More general professional opportunities
Customer-Specific ICP Data collection and analysis can begin with a customer's specific ICP ICP can be identified using platform filters and other tools
Custom Industry Categories Levels of industry information, including specialization, can be customized Many industry and company filters available
Custom Job Title Research Research services for specific job titles sought by your client Search for job titles and other contact information
Industry + Job Title + Location Complete combination can be used to create the list Multiple filters can be applied
SIC / NAICS Code + Job Title + Location Can create a custom list from these criteria Part of company and contact information products
Campaign Data Campaign data customized for the customer's specific campaign Data from other platforms that customers choose and activate
Sample Data Provided Prior to Purchase Allows customers to sample data before buying a list Different platform/demo/trial options
One-on-One Data Support Phone and email support provided Account-level support provided to businesses
Data Research vs. Self-Service Customers provide input to the data research team, which will look up the information Created to help customers research other companies using the site
Custom Data Needs May offer custom fields and data elements for specific campaigns Limited to data categories offered by a platform
Data Enrichment Can add data to existing customer information Significant enrichment capability
Ready-Made List Delivery Research → verify → review → deliver Platform → search → export/integrate
Custom Delivery Options Custom lists featured with 24-72 hour delivery times on select pages Platform access allows users to search and export information right away.
Personalized Data-Collection Service Strong service focus Mainly platform focus
Human Interaction in Data List Building Customers can provide list details to the data provider Mainly interaction with the platform, with some customer service provided by sales teams
“We Find It For You” Model Good option if customers do not want to conduct their own prospect research “Find and activate prospects yourself” service
Unclear Target Audience Customer can describe the audience using business language and commission a custom product Customer often uses platform tools to find products that meet requirements

Need a Custom B2B Email List?

Tell us your industry and job title and location and audience preferences. We can help you create a list for your campaign.

Build My Ideal Customer Profiles

How We Create a Business Database for Your Industry

We structure company and industry information to highlight attributes that are important to your customers.

Map the Market

Define the industries, business types, geographic areas, companies, and individuals you want to include in your database.

Identify Relevant Companies

We identify companies that fit the market profile and contact types in those companies.

Organize Company Data

Company and contact information provided in the requested format, along with other relevant information about the company, such as industry, location, number of employees, and revenue.

Format the Database

Selected fields are organized into a database format according to project requirements.

Apply the Market Data

Leverage the completed database for lead and account research, sales prospecting, business development, and other B2B marketing efforts.