InfoGlobalData vs. Salesgenie — B2B Data, Audience Selection & Prospecting Options
Compare B2B Contact Data and List-Building Options
B2B marketers typically have additional data needs beyond basic contact data to create prospect lists. Factors such as industry, company attributes, titles, and other criteria can help B2B marketers choose which contacts to include on a campaign mailing list.
InfoGlobalData offers business contact information products for companies with targeted audience needs. Use this comparison tool to better understand each product's prospect criteria, contact information features, geographic reach, and other data-related services.
The InfoGlobalData Difference
- Business Contact Coverage
- Industry and Company Selection
- Professional Role Targeting
- Requested Data Attributes
- List Creation and Delivery Options
InfoGlobalData vs. Salesgenie, Comparisons and Contrasts
Learn about other custom B2B list-building services and Salesgenie's business information and marketing services.
| Customer Requirement | InfoGlobalData | Salesgenie |
|---|---|---|
| Custom B2B List Building | Custom service offering to help customers build their own lists | Custom business lists and Exact Data brokerage service offered separately |
| Build Data Audience for Customer's Market | Build audience for the customer's market and ICP based on campaign goals | Use business and consumer data filters for precise targeting |
| Human-Assisted Verification Before Delivery | Human-assisted verification/review prior to delivery is an option | Data is thoroughly researched and verified; Salesgenie claims to have more than 300 researchers on staff to verify data. |
| Hard-to-Fill Positions | Emphasis on hard-to-fill, specialized B2B job titles | Executive-level positions and other job and specialty targeting options |
| Specific B2B Markets | Market research for specific B2B audience needs | Strong audience targeting for B2B and other consumers |
| Customer Provides a Business Need | Customer gives information about target audience, and team turns this information into a data requirement | Exact Data also offers target audience research and other expert services |
| Niche Industry and Title Combinations | Can develop strategies based on industry and other niche combinations, including industry, specialization, title, and location | Can combine filters and other audience data |
| Niche Professional Jobs | Custom research methods for finding hard-to-reach professional audiences | Provides lists of professions and specialties; the occupation database claims to include 144 occupations and 220 trade and specialty titles. |
| Custom ICP Research | ICP can be a starting point for list development | Exact Data can help target specific customers and campaign elements |
| Emerging or Niche Markets | Tailored lists can be created when standard list options don't meet needs | Exact Data provides additional niche list options beyond self-selection tools |
| Campaign Data | Data can be developed for the customer's campaign | Lists can be created for marketing campaigns |
| Custom Data Needs | Customer-specific needs can be addressed with the data team | Contact and audience fields can be customized. |
| One-on-One Data Services | List needs provided over the phone or through email | Marketing and account specialists provide assistance. |
| Sample / Review Process | Process for custom lists may involve providing samples and other reviews before delivering final data. | Exact Data uses a discovery/build/QA/delivery process. |
| Research-Driven List Building | Research-focused approach and list building | Exact Data offers white-glove list brokerage services |
| Unclear Target Market | Customer explains market need to team; team uses this information as a basis for work | Exact Data is a tool customers can use to learn more about an unclear target market |
| Industry + Job Title + Geography + Company Criteria | Multiple targeting criteria can be used to create a B2B list | Salesgenie offers more than 60 business and geographic filters |
| SIC / NAICS Targeting | Available for custom targeting | Available |
| Company Size / Revenue | Can be included as custom list requirements | Available |
| Targeted Job-Title Lists | Engineering job-title lists and other specialized help | Other targeted lists, including executive-level job titles |
| Current Database Enhancement Services | Database appending/enrichment service | Database cleanup and other database enhancement services available |
| Campaign Data Preparation | Research → development → testing → review → delivery | Custom list → QA → delivery |
| Custom Turnarounds | Custom list pages offer 24-48 or 24-72 hour turnaround times for lists | Standard Salesgenie lists are ready soon; Exact Data uses a custom process to create lists |
| Service-Based B2B Data Model | Heavy focus on a service that generates data | Platform, data, and marketing services |
| Specialized B2B database search services | Expertise and experience with tough B2B and hard-to-reach contacts | Large B2B and B2C databases and marketing tools |
| Data Developed for Particular Customers | Core benefit | Customized lists and Exact Data available |
Need a Custom List of B2B Email Addresses?
Tell us about your industry and job and location and audience. We can help you develop a list for a campaign.
Build My Ideal Customer ProfilesHow We Create Business Lists for Targeted Campaigns
Your campaign can target potential business customers by specifying the company and contact information you want to use.
Outline the Campaign
Start by considering the goals of your campaign. Determine relevant audience information, such as industry and region, type of business, and other occupational information.
Source the Audience
We use the market criteria outlined in the campaign to find businesses and contacts that match the campaign target audience.
Assess the Records
Records are evaluated based on the information needed for the request to facilitate delivery of the requested business and contact information.
Package the Data
The completed forms are organized according to the fields you requested and sent to you in a file format that you can easily add to your marketing and sales processes.
Develop New Opportunities
Use business-related information to generate new leads, develop sales territories, research existing accounts, identify sales opportunities, and create other marketing initiatives.
What Our Customers Say
InfoGlobalData has greatly simplified our Marketing strategy. Their lead generation platform allows us to quickly extend our market and business, locate our prospects, helped our executives to expedite the selling process and much more.
It was a pleasure working with Kate and her team. They did a top-notch job under some strong time pressures to pull together a mailing list for our project. I’d gladly work with Kate and her team again.
InfoGlobalData is always immediately responsive to initial inquiries and works quickly to get the counts and quote you need to evaluate your options when you’re sourcing lists for an e-blast to a specific audience.
Frequently Asked Questions About InfoGlobalData and Salesgenie Services
Compare B2B list development services and strategies, business intelligence research and analysis, market segmentation, prospect identification, and other targeted data needs for marketing campaigns.
What methods does InfoGlobalData use to collect business-to-business contact lists?
InfoGlobalData creates B2B lists based on the type of buyer a company wishes to target. Targeting criteria include industry, job title, and other information about the geographic and market segments a company wants to reach.
Can a business ask for a list of prospects in a particular area?
Yes. Geographic criteria can help segment a B2B audience by country, state, city, ZIP code, territory, and other location information, among other project-based criteria.
Can business lists be developed by industry?
Yes. Industry targeting can be used alongside other targeting options, including job titles, company size, geography, revenue, SIC and NAICS codes, and other options. Using industry targeting with these options can help you target a specific group of businesses for your campaign rather than a wider set of companies.
Can InfoGlobalData generate lists for specific marketing efforts?
Yes. Lists can be built to meet the needs of a particular campaign, such as target industries and positions, region, company characteristics, and other data elements requested by sales and marketing teams.
How do InfoGlobalData and Salesgenie differ in the data they provide?
Salesgenie offers consumer and business marketing data and other lead generation services. InfoGlobalData offers B2B email lists and other business contact information and custom B2B data research services. Companies interested in both services can learn more about their differences by comparing target audiences and other uses for the data.
What kinds of companies use custom B2B lists?
Custom B2B contact lists can benefit organizations in sales, marketing, recruitment, research, business development, and other areas where contacts in a targeted business market may be useful.