How a Leading Healthcare Company increased its Product Sales by 4X
Client Overview
The client is a leading healthcare technology provider based in Pennsylvania. They are committed to improve quality of life around the world with most complex challenges, improving dental, pharmaceutical and healthcare diagnostic tools for a better life.
Challenge
As we all know healthcare industry has been consistently growing for the last 20 years, and is predicted to continue to have the highest growth out of all the industries in the United States.
The client has encountered issues to identify and reach their target audience like decision makers in pharmaceutical, healthcare executives, dentists and many more healthcare prospects where as their multi-channel marketing strategies are not getting enough results to improve their product sales. They also needed up-to-date contact information, demographics to better focus on sales development.
The client needed a better way to segment their target audience and determine which product was the best fit for each prospects.
Solution
The client selected InfoGlobalData as their database and solution provider to get targeted mailing lists with up-to-data contact information. InfoGlobalData provided up-to-date contact information and segmented leads not just by titles and behavior but also in a way that client can understand the prospects on a deeper level.
With our marketing solutions and accurate database client:
- Identified the best prospects
- Discovered new prospects and the most relevant contacts
- Up-to-date contact info with high response rates
Result
Most Reliable Pipeline: The InfoGlobalData provided the database that account for 73% new sales pipeline.
Optimized Marketing ROI: By reaching out to the most relevant contacts client has increased their ROI by 42%.
More Effective Engagement: Client got an opportunity to set priorities by target prospects which lead to more quality engagement.