Email marketers always want to grow their lists but quality is always better than quantity. Low-quality list reduce click-through rates, increase bounce rates and it can negatively affect your sender reputation, making it harder to get your emails into inboxes.
According to a report, 67% of marketers prefer increasing the list quality is the top priority than increasing the quantity. Maintaining a clean email list is the key factor for the success of your marketing campaigns, as the quality of your list can determine whether your email lands in the inbox or spam folder, or gets outright blocked by the mailbox provider.
Email list growth is important to measure success of your marketing campaigns; even you can see slow growth in your email lists or not changing at all. It is because that even best list can shrink close to 30 percent each year because of those changing their email addresses. Expanding your list is the best way to maintain the quality of your database.
Here are 4 important considerations to increase your email list quality
1. Email Appending
Email Appending is the appending process that allows a business and marketing professional to reach more potential audience with accurate and deliverable emails. It is also known as a process that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain missing details.
At its best, email appending allows businesses to keep the quality of their database and helps marketers to reach the right industry leaders; in addition, it will save your valuable time and resources. According to reports marketers have increased 33% ROI after appending their database.
Email appending is simple and virtually risk-free. You send the names and postal addresses of your customers to Email Appending Service provider and return the enhanced list to you.
2. Reverse Appending
Reverse appending is the process of adding missing names and postal address to your email addresses to leverage the power of multichannel marketing strategies. Businesses can typically get an email address, name and some text inquiring about, but after a reverse appending one can get a complete view of prospects.
An expertise Reverse Append Service provider can guarantee you with the high match rates and can deliver you a perfect file that best fit your marketing needs.
3. Email List Hygiene
Email list hygiene is the process of cleaning out inactive contacts from your email marketing campaigns and keeping your email list accurate. Performing email hygiene regularly will ensure you are only emailing the people who are interested to receive your service offerings which also help you avoid your email being marked as spam.
Key Highlights of a successful Email List Hygiene Process includes:
4. Email Validation
Email validation is one of the best ways to reduce bounce rates.
Improve the accuracy of database and ensure the validity of email addresses in your database with email validation. Email validation includes, instantly matching email addresses to known dead domain names, malicious email addresses, and common typographical errors in email address submissions.
Working to maintain a quality email address list should be the goal of every marketer. Using the data services above, you can shift your focus to engagement and make every effort possible to build lasting relationships with prospects.