Why are buying Email Addresses lists beneficial for email campaigns?

This is a challenging era, forcing many organizations to abandon the office in favor of a remote working environment. As a result of this shift, the demand for engaging and connecting with customers online has skyrocketed – and email marketing has played a crucial role in this.


Email marketing is a significant component that allows prospects to receive personalized messages, offers, and business deals. It's also necessary for attracting potential buyers, as these leads are crucial for improving ROI and overall revenue. That is why purchasing email lists are so valuable: they operate as a point of contact between you and potential buyers. You must first build an email list or buy email addresses from a vendor for advertising before you can begin your marketing activities, which requires considering your ideal audience.

Email lists are remarkable since they focus on a specific consumer base that you've nurtured. This targeted approach to email marketing means you'll have a better chance of getting a high open-rate and higher levels of engagement, which could lead to more revenue in the future.

Various new digital marketing tactics have emerged in recent years, including social media and content sharing, growth hacking, paid media advertising, etc. Email marketing, on the other hand, has endured the test of time. Buying email addresses has been the most effective method to strengthen client relationships and connect with the most active prospects across the global markets.

We'll go over the main reasons behind buying an email addresses list and how a verified email database can bring sales leads to your business.

An Authentic Email List is the Foundation for a Successful Campaign

Email lists can generate significant results for business owners. As stated by the Direct Marketing Association, email marketing generates a 4300 percent return on investment (ROI) on average for businesses in the United States.

In comparison to investing in other forms of modern media, purchasing email addresses has different advantages and has taken businesses to greater heights.

Firstly, it is direct and precise, clearly stating the motive behind sending the email to the prospect.

Secondly, the best way to connect with active professionals is through email, as most decision-makers prefer to check their emails regularly.

Thirdly, the customization feature you get while buying an email list helps you directly connect to the prospects and meet the more specific, sales-ready target audience.

To generate effective results through an email campaign, you need to have good quality and comprehensive email list. However, you can't expect to achieve outstanding results by randomly purchasing an email list and emailing them. The priorities you need to keep an eye on are-

  • Responsive - You require a genuine database of prospects who check their email regularly and are actively looking to buy your service/offers.
  • Relevance - The target audience has to be interested to receive information about your company and products.
  • Privacy Compliant - You need to make sure the email list you purchase are genuinely sourced and Compliant with CAN-SPAM,GDPR, CCPA, CASL.
Benefits of Buying Email lists

According to ExactTarget, every $1 spent on email marketing yields a $44.25 return on investment. These statistics are sufficient proof that you should start investing in email marketing and buying email lists. If you're curious about learning more, here are the top four reasons that purchasing an email list can generate significant results and why you should start buying your email list immediately.

1Reduce Research Time and Reach Target Accounts Right Away

You can reduce research time on finding prospect contact details and expand the reach to potential audience every time you acquire a new email list. The greater the number of prospects who see your marketing message, the more prospective leads you'll generate. The goal is to use a combination of established marketing methods and the correct tool for this type of campaign to optimize your campaigns for open rates and deliverability.

2Target Industry-Specific Contacts

Using industry-specific contacts to target prospects specific to your business can generate quality leads for your business. You'll have better opportunities of closing more deals this way.Don't get bugged up in the numbers game; a list of well-targeted contacts is preferable to an extensive email list of low-quality emails.

3Access to GDPR and CAN-SPAM Compliant Email List

Another good attribute of buying email addresses is that they are legally compliant and follow the laws regarding the genre of email marketing. If you buy an email list from the reputed vendors, you will have a GDPR and CAN-SPAM compliant list, which will help you reach the prospects legally.

4Clear the Way for Resources and Save Time

Manually compiling an email list of industry connections takes time and is inefficient for your team's resources. Purchased email lists give you a leg up on the competition when it comes to lead generating. You'll have more time to focus on closing new leads if you spend less time hunting down new prospects.

Let's look at why purchasing an email addresses list is preferable than creating your own.

You can approach genuine email list vendors to purchase email adresses list. The email list vendors will provide you with a contact list of personalized and compiled information about the target audiences for your products and services. When you have a quality email list, finding prospects becomes a breeze. Investing your time in creating your list, on the other part, have some drawbacks. The vendors frequently verify and scan the data manifold to deliver the most accurate information.

With email marketing, you may contact potential leads directly. The list of sales-ready prospects can help you meet the target, but creating your list is like pounding a dead horse, and it takes time. When you obtain a list from a reputable database vendor, you will have plenty of time and opportunity to market your goods properly.

Advantages of Buying Email Addresses Lists
1Swift Delivery with Instant Interactions

Building an email list is time-consuming procedure that requires much research, marketing, and contract sourcing. You may be working on other tasks this time, where purchased email lists come in handy they're quick and provide instant reach to verified email contacts.

2Reaching Target Audience Quickly

If you want to reach a new audience with your services or products, purchasing email addresses might be a quick and cost-effective solution. It could take eons to build your list initially, leaving you less time to focus on consumers you currently have. When you buy a list directly from a vendor, you may rapidly select the audience you wish to target, making it easier to break into a new market.

3Cost-effective and Save Time.

Email marketing is the most cost effective marketing method. Buying an email list will cost you only $0.10/b2b email contact. Purchasing email lists gives you access to a more extensive database from which to operate. From technographic and firmographic to gender, you'll be able to pick and choose parameters on the prospects you wish to target.And within a little cost, you can reach out to the potential leads for business purposes. Inbound marketing is way more costly than email marketing.

4Abrupt and Constructive.

An email lists give you immediate access to thousands of target prospects. Compiling an extensive mailing list like this may take months, which is why purchased lists are so helpful as they reduce the time it takes to contact these prospects. Email list can expand your pool of possible leads, ultimately giving you access to a global database and opens up new marketing possibilities.

Here are some of the cons of buying email addresses
1Outdated Email List

Despite some of the bold claims made by vendors, such as "guaranteed leads" and "up-to-date lists," you can't always be sure that these claims are valid. Many email list vendors are untrustworthy and their lists could be obtained illegally. If you invest in a vendor who doesn't update their contacts list regularly, and your emails will be directed to dead addresses or inactive users.

2Decreases in Engagement and Marked as Spam

Some vendor's may have been sourced the email list using data mining softwares, build the email list based on email topology, emails are not opt-in, in these scenarios if you are sending emails to these contacts, you are sending emails to people who didn't provide their approval to receive emails from your company. The customer experience is vital for a successful marketing strategy, but sending unwanted emails and information to potential prospects will negatively impact them. It raises the chances of your emails being designated as spam, ultimately putting an end to your email marketing strategy.

3Poor Response Rate

Outdated and over used email ists will result in poor response rate. An effective email marketing campaign will increase brand awareness and bring good response rate, while a poor one will have the reverse impact. This dilemma arises from the ambiguity surrounding purchased lists. If you have a list that invades privacy and uses contact information without an agreement, you do low-risk engagement and jeopardize your brand's reputation.


Sometimes recepients in the purchased email list did not opted in to receive your promotional emails. This may create complaints. Before making an email list purchase decision, you must make sure the the selected vendor is reliable and trustworthy, and the data they are selling should be permission based and up-to-date. You've put all of your faith in the vendor and their assurances, which is a risky situation to be in.

You can avoid all these cons if you purchase email lists from a genuine email list vendor. The frauds only tend to disrupt it, but the reputed data provider will undoubtedly help you bloom in your business.


Buying email addresses are one of the effective methods to broaden your reach, fill your funnel, and propel your company forward. We cannot deny that buying an email list will help you get the most potential prospects and enhance your sales cycle. The leads acquired through the email list are most genuine, which significantly increases your ROI and its inherent benefits to achieve more successful ventures.

Customer Success Stories

Need custom list based on your specifications with No Resale Guarantee?

Talk to our Data Specialist Mike Floyd +1 (206) 629 6016