Email Marketing Statistics

Email Marketing Usage Statistics

Let’s talk scale. Volume. Reach. Because email… it’s everywhere.

• In 2025, the number of global email users? 4.6 billion.
  That’s nearly every internet-connected human on Earth.
• Back in 2022, we were sending 333 billion emails a day.
  By 2026? Make that 392.5 billion.
• The U.S. leads the global inbox parade — 9.7 billion emails sent daily.
  But Europe’s not far behind. Countries like Germany, France, and the UK each send over 8 billion daily.
• Companies are going all-in too. 23 billion promotional emails went out in 2023 alone. A third more than the year before.
• Open rates? Up. 26.6% average in 2024 — a 6% YoY bump.
• Email isn’t just surviving — it’s thriving. Why? Because people are obsessed with their inbox.
• 42% check it 3–5 times a day
• 28% check it up to 20 times
• And yep — 19% check more than 20 times a day

We’re talking about a channel people live in. Not visit.

Email Marketing ROI Statistics

Alright, let’s get real. Dollars and sense.

Email = profit.

• In 2024, click-to-conversion rates grew 27.6%.
  When someone clicks, they’re not just browsing — they’re buying.
• The ROI? Anywhere between $36 and $40 per $1 spent.
  That’s 3,600% to 4,000% return. Wild, right?
• Omnisend merchants are crushing that average — reporting $68 per dollar in ROI.
• And get this — automated emails made up just 2% of email volume, but drove 37% of sales.
• For 41% of marketers, email is the #1 most effective channel. Social media and search? Tied for a distant second at 16%.
• Nearly half of consumers bought something from an email in the past year.

Numbers like that don’t lie. Email pays off. Big time.

Need proof for your boss? Omnisend’s ROI calculator gives you real-time projections based on your metrics. Worth a try.

Email Revenue Statistics

Let’s talk 💰 again — because revenue speaks loudest.

• 1 in 3 people who click an automated email… buys.
  For regular scheduled campaigns, it’s only 1 in 18.
• Welcome emails, cart reminders — 50% of clickers end up buying. That’s power.
• Confirmation emails convert 22x better than standard campaigns.
  (Yes, your receipt emails might be your highest performers.)
• In 2023, email outperformed banner ads and SMS by 108%, and even edged out social posts and ads.

Email isn’t just a communication tool. It’s a cash register.

Subject Line Statistics

It starts with the subject line. That tiny line of text? It’s make or break.

• Personalize it. Seriously. 10–14% boost in opens when you do.
• In 2023, 65% of marketers used personalization in more than half their subject lines. 9% didn’t personalize at all (oops).
• Emojis? Yep — they work. 73% of marketers say they improve performance.
• But beware — 69% of people report spam just from reading the subject line. So tread carefully.

Need help crafting the perfect opener? Tools like Omnisend’s subject line tester can save you some second-guessing.

Email Automation Statistics

Set it and scale it.

Automation = smarter marketing. With less effort.

• Compared to regular campaigns, automated emails got:
• 52% more opens
• 332% more clicks
• 2,361% more conversions
• Top performers?
• Abandoned cart
• Welcome series
• Browse abandonment
• Back-in-stock emails? Huge. 59% open rate, 5.34% conversion.
• Birthday emails had a 43% open rate and 14.3% conversion. People love birthday love.

Brands are automating more too — billions more emails sent year over year. Less time spent. More money made.

Don’t take our word for it. Ask To’ak Chocolate — 40% of their email revenue comes from automated flows.

Ecommerce Email Stats By Industry

Email doesn’t hit the same everywhere. Industry matters.

• Top converters in 2024:
• Games: 0.30%
• Auto & Vehicles: 0.23%
• Arts & Entertainment: 0.18%
• Strong open rates in:
• Books & Literature: 29.4%
• Travel: 28.2%
• Sports: 28.8%
• Click rates? Firearms (yep) topped the list at 3.69%.
  Gifts, weddings, and toys also overperformed.
• Games saw a click-to-conversion jump from 11.6% to 17.61%.
  Meanwhile, food & drink and toys held steady.

Your takeaway? Benchmarks matter — but industry benchmarks matter more.

Holiday Email Marketing Stats

Holiday season = email Super Bowl.

• More opens on mobile — 44.2% during BFCM (Black Friday/Cyber Monday).
  Design mobile-first, or risk being deleted.
• November 2024 was 🔥 — $112.6B in revenue, $10.8B on Black Friday alone.
• 61.3% of consumers prefer holiday promos via email.
  75.1% want transactional updates in their inbox.
• Even with higher email volume, click and open rates stayed strong:
• 13% CTR on Black Friday
• 15% open rate on Cyber Monday
• Multi-channel isn’t optional anymore.
  78% of consumers expect brands to show up everywhere — SMS, WhatsApp, RCS.

But email still leads. Still converts. Still delivers.

AI In Email Marketing

AI isn’t the future anymore. It’s right now.

• 70% of US marketers are using generative AI.
  Most common use? Writing copy. (Hello, faster content.)
• 34% use AI to write emails.
  66% use it to time sends.
• AI-powered email campaigns saw 13% more clicks and 41% more revenue in 2022.
  That trend’s only growing.
• Tools like ChatGPT, Jasper, and Copy.ai are now staples.
  Omnisend’s AI email generator? Built just for marketers like you.

This isn’t about replacing you. It’s about scaling you.

Personalization Stats

No more one-size-fits-all.

• 65% of marketers personalize subject lines in half or more of their emails.
• But that’s just the start.
  80% of customers are more likely to buy from brands that truly personalize — beyond just names.
• Triggered emails (think: browsing behavior) drive 10x the revenue of regular messages.
• 90% of pros agree that segmentation = better performance.
• And nearly 40% say AI-powered hyperpersonalization will be a game changer.

Want better engagement? Get personal. Like, creepy personal (in a good way).

B2B Email Marketing Stats

Email works in suits and ties too.

In B2B, inbox access = influence.

Summary

Summary

Email isn’t dead. Far from it.

It’s evolving — fast. Automated workflows. Personalized journeys. AI-crafted content. And stats that prove it’s still your highest-converting channel.

It’s not about sending more. It’s about sending smarter.

So whether you’re building a startup or running a legacy brand — lean into the data. Let it guide you. Test often. Personalize deeply. Automate where it matters.

And keep showing up where your customers still pay attention:
Right there in their inbox.

(Here are the sources used to support the email marketing statistics in this article)