Are your leads gathering digital dust bunnies? If you haven’t taken a close look at your prospecting database for a while, you might be surprised at who you find inside.
Having accurate customer data can help your sales team avoid wasting time with dead-end leads, and it can help your marketing team craft campaigns that hit the right target.
What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a linchpin in brands’ efforts to create seamless multi-channel shopping experiences?
Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap between digital communication and physical product interactions. [...]
While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.
One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer. [...]
The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. [...]
With the speed of business constantly increasing, the demand for real-time data has increased along with it. As business-driven demands on data speed increase, however, some organizations are still inhibited by slow moving data that can’t keep up. New strategies must be created to process data at the speed that is expected from today. [...]
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make?
Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord. [...]
With newer and newer big data sources exploding onto the scene, traditional data warehouses are being challenged.
Satya Bhamidipati, director of business development of big data and advanced analytics at Oracle, discussed data mining and advanced analytics techniques that will enable the monetization of data during a session at Data Summit 2016. [...]
