Intent Data: How to Choose the Best Intent Data Provider for Your Business?


b2b-intent-data

What Is An Intent Data Provider?

Intent data refers to the digital signals that indicate a potential customer’s interest in a particular product or service. These signals can stem from various online behaviors, such as website visits, content downloads, search queries, and social media interactions. Intent data is typically categorized into two types:

  • First-party Intent Data: Information collected from your own digital assets, such as website traffic and user interactions on your platforms.
  • Third-party Intent Data: Data aggregated from external sources, offering insights into potential customers who are researching or engaging with relevant content across the web.

As we progress through 2024, the landscape of intent data providers has exploded, with each offering innovative technology and clever strategies to deliver not just data but actionable insights.

In this article, we’ll explore the top 10 B2B intent data providers of the year. These companies have been selected for their innovative approaches, exceptional data quality, and proven ability to enhance business ROI. Our list includes established leaders who have long dominated the industry, as well as emerging players who are shaking things up, showcasing a diverse range of services tailored for all types of businesses.

Table of Content:

When And Why Do You Need An Intent Data Provider?

If your business struggles to gather and analyze large amounts of data efficiently, it might be the right moment to consider an intent data provider. These specialized agencies are experts in collecting and interpreting signals that show buyer intent, so you don’t have to invest heavily in in-house tools or talent.

Partnering with the top intent data providers enables you to gain valuable insights without dealing with the complexities of data management. It allows you to focus on core business activities, like refining your product or service, while the experts take care of identifying which potential customers are actively researching what you offer.

Additionally, intent data vendors often have access to exclusive data sources and advanced analytics tools, giving your sales and marketing teams an edge in tailoring campaigns. This level of targeted engagement can save you both time and resources, helping you connect with prospects who are more likely to convert.

In regions where competition is fierce, like in India’s thriving tech or retail sectors, having access to such precise data can be a game-changer, allowing businesses to craft strategies that resonate more deeply with customer needs and behaviors.

Choosing The Right Intent Data Provider

  • Data Accuracy and Reliability: Ensure the provider offers high-quality, accurate intent data. This is crucial for making informed decisions and enhancing your marketing strategies.
  • Integration with Existing Marketing Tools: Look for a provider that can seamlessly integrate with your current marketing stack. This will streamline processes and enable more efficient data utilization.
  • Customization and Flexibility: Choose a provider that allows for customization in their offerings. The ability to tailor data and insights to fit your specific business needs will enhance your marketing effectiveness.

Top 10 Intent Data Providers

We've simplified the process for you by curating a list of the best intent data providers available.

Among the many options on the market, these providers excel and deserve your attention.

1. InfoGlobalData

InfoGlobalData is a prominent provider of business data solutions, combining human expertise with AI intelligence. They offer privacy-compliant contact databases that empower enterprises with deep insights to enhance globally targeted email marketing strategies. InfoGlobalData provides data and insights, along with address updating services, to improve customer databases. Their world-class management capabilities streamline projects and support multi-channel marketing solutions, including customer lifecycle management, to enhance customer communications.

Additionally, InfoGlobalData equips organizations of all types and sizes with the specialized services and databases needed to clean, validate, correct, and enhance their marketing contact lists.

Key features include:

  • Cost-Effective and Verified
  • Access affordable, human-verified mailing lists with a guarantee of at least 90% accuracy.
  • Tailor your mailing list using over 58 distinct data parameters to meet your specific needs.
  • Comprehensive support for various marketing channels to enhance your campaign effectiveness.
  • Enjoy hassle-free marketing with a privacy-compliant email list.
  • Boost your ROI and conversion rates with high-quality, targeted contacts.
  • Facilitate precise advertising campaigns to reach the most relevant prospects.
  • Simplify data updates and enrichment for ongoing accuracy.
  • Receive data in user-friendly formats such as CSV, XLS, TXT, and more.
  • And Much More!

2. Bombora

Bombora specializes in intent data solutions through its flagship service, Company Surge, which monitors businesses actively researching specific topics and measures the intensity of their interest. Bombora scores intent signals to help sales and marketing teams prioritize target accounts more effectively. This approach enables teams to tailor conversations and optimize outreach using real-time insights into potential customer interests, ensuring more personalized and impactful engagements.

Key features include:

  • Extensive Intent Topic Coverage: Access to over 12,000 intent topics.
  • Consent-Based Data Collection: Gathers data from a network of 5,000 B2B websites, ensuring full compliance with privacy regulations.
  • Exclusive Data Access: Provides a dataset with 70% exclusivity, delivering unique insights into buyer behavior.
  • Sophisticated Intent Identification: Utilizes advanced algorithms to identify companies showing high levels of interest, facilitating more precise targeting.

3. FOUNDRY

FOUNDRY is a leading intent data provider, offering a platform that delivers comprehensive insights into companies and professionals. By equipping sales, marketing, and recruitment teams with detailed contact information and actionable insights, FOUNDRY help drive lead generation, market research, and customer relationship management. Platform offers a range of features, including company profiles, direct dials, and email addresses, enabling users to effectively target prospects and foster stronger business relationships.

Key features include:

  • Global Reach with Local Expertise: Serving clients in the United States and worldwide, we provide a global perspective while catering to local markets.
  • Comprehensive Industry Coverage: Our expansive marketing database spans a wide array of industries, ensuring broad outreach across various sectors.
  • Tailored Data Solutions: Offering bespoke records and customized data, we meet the unique requirements of your campaigns for maximum impact.
  • Guaranteed Campaign Success: Highly responsive data is designed to enhance multichannel marketing efforts, increasing lead generation and conversion rates.

4. Demandbase

Demandbase is a leading intent data provider, helping businesses connect with prospects who are close to making a purchase decision by identifying companies showing active interest in their solutions.

Unique Selling Points (USPs):

  • AI-Driven Account Identification: Leverages artificial intelligence to pinpoint high-value target accounts, enhancing the precision of your outreach.
  • Comprehensive Product Suite: Offers a diverse range of solutions, including Account Intelligence, Advertising Cloud, and Sales Intelligence Cloud, providing end-to-end support for account-based marketing.
  • Account-Based Advertising: Enables highly targeted and personalized campaigns tailored to key accounts, driving better engagement and conversions.

5. Cognism

Cognism is a sales intelligence platform offering comprehensive company and contact data. In partnership with Bombora, a leader in intent data, Cognism provides users with accurate, compliant, and high-quality intent signals.

This partnership allows businesses to identify organizations within their ideal customer profile (ICP) that show a genuine intent to purchase. Cognism enhances this intent data with key decision-maker contact details, including verified B2B emails and cell phone numbers. This powerful combination enables more precise prospect targeting and efficient lead generation, allowing sales teams to engage with prospects earlier in the buying cycle—whether they’re searching for your solution or a competitor's.

Key Features:

  • Access to over 12,000 B2B intent data topics.
  • Track in-market accounts across EMEA, NAM, and APAC regions.
  • Phone-verified mobile numbers ensure an 87% connection rate with your list.
  • Exclusive Diamond Data® for on-demand verified mobile data.
  • Unlimited access to person and company-level data.
  • Instant and scheduled CRM enrichment with on-demand CSV enrichment options.
  • Easy platform setup and seamless integrations with CRMs and sales engagement tools.

6. 6sense

6sense Revenue AI for Sales equips business development managers with rapid access to buying intent intelligence. The platform excels in uncovering the "Dark Funnel," identifying B2B engagements that traditional methods often miss. This allows for a more comprehensive view of potential customers, enhancing targeting and outreach efforts.

Key Features of 6sense Revenue AI:

  • Audience Creation: Align your revenue team around high-value target accounts that can be segmented, measured, and analyzed for optimal engagement.
  • Digital Advertising: Develop dynamic targeting criteria to reduce ad spend while maximizing impact, reaching key personas at the most relevant accounts.
  • Predictive Marketing: Leverage 6sense AI to eliminate guesswork, enabling you to launch marketing campaigns at the right time toward the best potential accounts.
  • Multichannel Orchestration: Utilize integrations to deliver consistent messaging across all channels, including display ads, websites, content, chat, personalization, email cadences, and more.
  • Conversational Email: Build scalable nurture programs with AI-driven responses that qualify and convert inbound leads into scheduled meetings.
  • Advanced Analytics: Access real-time dashboards that offer insights into campaign performance, marketing's contribution to revenue, and areas for improvement.

7. ZoomInfo

ZoomInfo delivers real-time B2B intent data signals, enabling users to integrate automated workflows directly into their technology stack. The platform also enhances existing customer records by adding intent data and firmographics, providing deeper insights for more effective outreach.

Key Features:

  • List Quality Assessment: Evaluate and refine contact lists to ensure accuracy and relevance.
  • Company Information Insights: Access detailed company profiles for better-targeted outreach.
  • Filters and Segmentation Options: Use advanced filtering to segment and prioritize high-value accounts.

8. Lusha Intent Data

Lusha is a top-tier B2B prospecting platform designed to revolutionize how businesses engage with potential clients and convert leads into revenue. Specializing in high-quality B2B contact data, Lusha sources its information from multiple platforms, including social networks, traditional databases, Salesforce, and the web.

Lusha's standout features include:

  • Renowned for delivering precise and reliable B2B contact data.
  • Databases are consistently refreshed to ensure up-to-date information.
  • Lusha excels at connecting users with decision-makers through accurate data and a user-friendly interface, driving notable increases in meetings, demos, and ROI in the B2B space.
  • Lusha integrates seamlessly with Salesforce and other CRMs, providing fresh contact and company-level intent data. It's favored by sales teams using a "warm outbound" strategy, offering high-quality data at a more affordable price than many competitors.

9. Lead Onion

Lead Onion helps B2B companies integrate high-interest prospects directly into their sales and marketing pipelines. This comprehensive platform combines robust B2B data solutions, sales enablement tools, and lead intelligence, along with integrated communication features for seamless prospect engagement.

Key Features include:

  • Unlimited contact storage.
  • Create contact lists tailored to your buyer personas.
  • Advanced segmentation capabilities.
  • User-friendly interface.
  • Accurate and actionable intent data.
  • Access to website, social, and topic-based B2B intent data.

10. Sonar

Sonar is a sales intelligence tool designed to help you monitor your market segment in real-time, so you can identify when prospects are ready to buy.

Rather than pushing leads prematurely, Sonar equips you with intent signals that enable you to seize the right sales opportunities as they arise. Additionally, its integration with Close CRM allows you to track these signals as notes and tasks, streamlining your workflow.

Key features:

  • Real-time identification of prospects.
  • Insight into paid search keyword activity.
  • Comprehensive lead analysis.
  • User-friendly platform for seamless navigation.
  • Precise visitor behavior tracking.
  • In-depth reporting for actionable insights.

Wrap-Up

This article has provided you with valuable insights into the top intent data providers. We hope you now have the knowledge needed to make informed decisions when selecting the best solutions to enhance your marketing efforts.

Key Takeaways:

Intent data providers are crucial for sales teams looking to maximize their chances of identifying high-quality leads.

Pricing models vary, including options like per lead, per seat, bundled packages, and flat fees, but the real value lies in the features and support each provider offers.

Leading vendors to consider include InfoGlobalData, FOUNDRY, Bombora, 6sense, and ZoomInfo.

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