Healthcare B2B Marketing Database
Find leads in the health sector, such as physicians and other healthcare providers, health information technology firms, and other healthcare-related businesses. Use B2B lead data to develop lists tailored for outreach to specific medical specialties and others.
Assess contact information and other considerations to help market to health care audiences effectively and legally.
- Segment contact lists by type of medical specialty and occupation, as well as employer type.
- Search for contact and company information fields and other business-related information.
- Evaluate data collection, freshness, source checks, and verification needs to prepare to use data in outreach efforts.
Define the audience first
Collect healthcare contact information by specialty and affiliation and business type for marketing purposes.
Healthcare B2B Database Segments
Choose healthcare contacts by specialty, organization type, and business role to build relevant marketing audiences.
Physicians & Specialists
Target health care professionals with information about health care products and services and educational opportunities.
- Medical specialty
- Professional title
- Practice or organization
- Available business contact details
Hospitals & Health Systems
Network with hospital contacts who purchase medical products and services, including health information technology and other services.
- Hospital and organization name
- Facility location
- Professional roles
- Available contact details
Clinics & Medical Practices
Find contact information for clinics that provide office software and other products and services to doctors and other medical professionals.
- Practice name
- Clinic category
- Geographic market
- Available business contacts
Healthcare IT & Technology
Identify healthcare companies that offer software and other technology products and services.
- Company name and website
- Healthcare business category
- Organization type
- Available business contact details
Pharmaceutical & Life Sciences
Target pharmaceutical companies and other industry contacts for products and services, including research products.
- Pharmaceutical organization
- Business function
- Company location
- Relevant professional contacts
Healthcare Executives
Network with health care executives and other decision-makers involved in operations and purchasing.
- Executive job title
- Hospital or organization
- Business location
- Available professional contact details
Resources and contact information will vary by outreach audience and channel. Remember to comply with privacy laws and other legal requirements when using contact information for marketing activities.
Healthcare Data Verification
Provider and organization contact information in health data should be confirmed.
NPI Registry Checks
Check details about U.S. health care providers using the NPPES NPI Registry. Having an NPI number does not mean that a provider is authorized or currently licensed, or that their email is valid or they have consented to receive marketing communications.
Medical Board Records
Check state licensing authority records, if they exist, for information about the applicant's licensing and other relevant information.
Organization Details
Check facts about practitioners, facilities, and other professionals and locations with other sources as needed.
Email Accuracy & Freshness
Document things like email verification procedures and other relevant details, such as sources and dates of contact information and when and how to update contact information.
Ask how information in fields is confirmed and which sources are used. Ask how outdated or incorrect information is handled.
Healthcare B2B Contact Data Fields
Identify desired fields for your campaign and sales processes before requesting a list. The table below identifies campaign and sales process fields you might consider including with a list. You may not find values for all these fields in the list.
| Field Category | Example Fields | How It Is Used |
|---|---|---|
| Professional identity | Name, professional title, specialty | Segment professional audiences by role or specialty. |
| Practice & facility | Practice name, hospital, facility type | Group contacts by healthcare organization. |
| Business contact | Business email, business phone, website | Support appropriate business communication and CRM records. |
| Geography | Country, state, city, postal code | Build territory-based or location-specific segments. |
| Organization profile | Company category, department, organization type | Align prospect records with the intended market. |
| Reference & quality | Available identifier, source date, verification status | Support record review, matching, and data maintenance. |
Use Healthcare B2B Data for Focused Campaigns
Campaign objectives depend on the campaign audience and products. Use different business and other contacts for each campaign. Do not use the same list of contacts for all your campaign objectives.
Pharmaceutical Marketing
Segment potential business customers by industry and job type and other practice-related characteristics to identify products and services to offer them.
Prioritize: field of medicine and misrepresentation of job opportunities and limitations in job advertising.
Medical Device Marketing
Identify clinical locations and user types to whom you can supply information about your devices and otherwise support sales efforts, such as demonstrations and site visits.
Prioritize: medical setting, department, and logistics function.
Healthcare IT & SaaS
Identify business customers of electronic health record and other practice management and data products in health IT.
Prioritize: type of organization, type of position, and other business technology considerations.
Hospital & Facility Services
Identify people in your organization to contact for information about support services, human resources, medical equipment and supplies, and other products and services.
Prioritize: facility type, geographic location of facility, facility department, and job title.
Professional Education
Divide the audience for training and other informational communications and conference and other announcements into groups based on their professions or other job-related criteria, following your organization's communication guidelines.
Prioritize: relevance of courses to the professional's field and other practical considerations.
Healthcare Market Development
Identify company departments. Develop territory lists. Determine target companies for research and sales activities.
Prioritize: market coverage, product standardization, and account matching.
Define Your Healthcare Audience Requirements
A good database includes an audience analysis. Information about target audiences and qualifications for inclusion in the database can help staff members confirm and update the information you share.
Healthcare B2B Marketing Database FAQs
Important considerations for selecting and verifying business contact information related to healthcare.
What is a healthcare B2B marketing database?
It provides business and industry information about the healthcare industry. Information for other target audiences includes information about health professionals, hospitals and other health care practices, and health care and other business contacts.
What healthcare contacts can be listed?
Possible target groups: doctors and other healthcare professionals, hospital and clinic contacts, other healthcare office staff, healthcare IT companies, pharmaceutical companies, and other healthcare executives. Confirm the information and fields included in the chosen target group.
How do you check contact information for healthcare providers?
Verification measures include checking the NPI Registry and other state licensing information and email accuracy and professional affiliation resources. This information from different sources and dates should be reported as separate verifications.
Does an NPI show that they are licensed professionals who can receive marketing emails?
No. An NPI is a number assigned to an eligible provider record. Having an NPI does not confirm current licensure or employment or email address ownership or willingness to receive marketing emails.
Can B2B healthcare client data be imported into a CRM?
Records can be shared with the client to import into a CRM system as long as the data shared by the client meets import requirements for the CRM system. Share information about data field and key field names and other import issues, including data merging, with the client before sharing data.
Does purchasing a database guarantee GDPR or email marketing compliance?
No. Paid-for or acquired contact information does not give you the right to contact those individuals for marketing purposes. You must follow data and electronic communication laws, including honoring do-not-contact requests.
Find the Right Healthcare B2B Contacts for Your Market
Define your target healthcare segment, required contact fields, geographic coverage, and verification criteria. Request details about available data before selecting a database for your marketing or sales workflow.
Get Targeted Healthcare Contacts