Midjourney: A Comprehensive Overview of Key Statistics and Data 2023

Midjourney is among the latest wave of AI-based image generators to surface recently, with its own unique style in contrast to competitors like Dall-E 2. Midjourney offers a more dream-like arty style to your requests. Where other AI generators lean more toward photos, Midjourney is more of a painting tool.

Users can use words to describe what they would like Midjourney to create for them, and the AI will then create sample images. This process is commonly referred to as “text-to-image” AI art, and the descriptions used for these commands are called “text prompts.”

People can access Midjourney through the Discord server bot, and users can interact with the bot via various different Midjourney commands that are sent via Discord’s chat input field.

Midjourney creates sharp, detailed, and coherent images even with very simple prompts. This makes text-to-image art completely unnecessary. This can include:

Nychos is an illustrator, and urban artist recognized for his visually arresting cross-section and X-ray drawings, which frequently contain graphic elements.

This prompt allows users to create things or characters that would look like if they were something else.

Users can also try blending general concepts, emotions, or character traits to create unique art.

You’ll enjoy this one! It basically makes everything look as if it was made for a 16-bit graphics card.

This prompt can help you make 2D illustrations appear like 3D objects.

Double exposure is a technique that overlays two photographs with different exposure settings on top of one another. This works well in Midjourney for portrait + scene combinations.

This prompt generates a flat, square icon based on your subject. You can use it for your website, app or just have fun changing random objects.

Midjourney is remarkably adept at emoji interpretation. Mixing numerous emojis in unusual ways results in fantastic, often surprising pictures.

Ideal for achieving a traditional "arts and crafts" aesthetic. This prompt attempts to imitate the process of layering different paper forms to achieve a 3D "layered" look.

This allows users to change image position relative to the camera’s image sensor by tilting or shifting it.

Midjourney is free but only for your first 25 images. But you won’t stop at 25, do you? The Basic Membership monthly subscription lets you create up to 200 images at 10$ p/m. The Standard Membership subscription gives you unlimited creations if you work in “relaxed” mode. You can get results faster, but you are limited to 15 hours. The "Pro Plan" they call gives you unlimited relaxed generations and upto 30hrs of fast generations. It also offers stealth image generation, meaning you get a private corner for your work. Both these plans are priced at 30$ and 60$, respectively.

They also offer a 20% discount if you opt for yearly billing instead of monthly. This is beneficial for existing customers.

Here’s a comprehensive overview of Midjourney’s membership plans:

Estimating the actual traffic of a website is a challenging task, but with the various tools available to us today, we can make an educated estimation.

Take a look at the image below

The graph indicates that the initial buzz around AI-generated art was sparked by the announcement of Writesonic in early Augest 2022, but the hype died down as people grew tired of waiting for the limited beta release. Meanwhile, although interest in Midjourney began to grow around the same time, it did not peak until early December 2022. While other competitors have also entered the market since then, Midjourney has managed to maintain its popularity and is currently one of the most widely used AI art tools available.

Midjourney has gained significant popularity since its launch in 2022. Many people are fascinated by its ability to generate high-quality images from textual prompts, and it has received widespread media attention. Its popularity can be seen in the number of users who have accessed the platform to create various kinds of images for commercial and personal use. Midjourney in Google Trends-

Showing interest over time, namely in the past 12 months

Take a look at the infographic below:

According to SimilarWeb, Midjourney generates an average of 41.4 Million visits at around 6.25 page views per visit. If we talk about organic traffic, openai.com generates 88.8k clicks/month with a total traffic cost of around $ 23.1k. (This is based on US Traffic only)

Take a look at the below images of keywords by traffic:

The top keywords for midjourney referral or paid traffic can vary depending on the industry, audience, and goals of a specific website. According to SimilarWeb, Highest traffic shared midjourney keyword was ranked at about 6.8 Million to an average ranking of about 90.5k. The organic traffic about 99.97% and also paid traffic was about 0.03%.

According to SimilarWeb, Computers Electronics and Technology drives 36.66% of overall referral traffic to websites. This indicates that Computers Electronics and Technology is a significant source of midjourney referral traffic. If you were wondering about paid traffic, It appears that Openai.com does not rely on paid services to generate traffic ( at least according to major sources).

According to a SE Ranking, the starting of the organic traffic was about 487 in the year August 2022 and was rised 88,829 till April 2023 which can be referred above in the midjourney united states traffic distribution chart.

According to a SE Ranking, the starting of the organic traffic was about 0 in the year July 2022 and was rised 408,148 till April 2023 which can be referred above in the midjourney united states traffic distribution chart.

Audience composition can reveal a site's current market share across various audiences. midjourney.com's audience is 67.15% male and 32.85% female. The largest age group of visitors are 25 - 34 year olds

Sources: Similarweb, Twitter, google trends, curnchbase

Please note that the following figures regarding Midjourney's usage statistics are primarily based on our own calculations and may not be entirely accurate. However, we have made our best efforts to gather available information and believe that our estimates are reasonably close to the actual figures.

Midjourney is growing remarkably. In late September 2022, it had an insane 2.7 million members, with 300,000 and 600,000 active online users. These figures are particularly noteworthy considering that Midjourney was only released in July 2022 and has quickly become the most popular AI generative tool, surpassing even DALLE-2.

The growth rate of the Midjourney Discord server has continued to be impressive. As of March 2023, the server now boasts a staggering 14,014,246 members and is projected to reach 15 million by the end of this year. The growth rate is so absurd that you might see a different number by the time this blog goes online. That’s the kind of madness Midjourney is creating right now! Additionally, the number of active users on the platform has doubled, with an average of 1,000,000 to 1,020,000 people actively engaging at any given time.

Estimating the number of images processed by the Midjourney Bot is challenging, especially since it can be added to private Discord servers. However, assuming that 90% of the activity happens on the official Discord server, we can make some observations. During off-peak hours, around 3-4 prompts are processed per minute, and there are approximately 90 newbie channels. During peak times, the activity is about twice as high, but these times only account for around 30% of the day. Based on this information, we can estimate that roughly 400 prompts are processed per minute and nearly 275,000 per day. While this might seem like a significant figure, it's worth noting that this translates to less than one request per active Discord user per day.

Midjourney hasn’t made its financial data available to the public, which makes it difficult to determine the exact amount. However, we can assume that Midjourney generates most of its revenue from advertising and paid subscriptions. Since the data to its financial data isn’t available, we can still make some calculations based only on its subscription.

But how?

Alright, let's take a look at Midjourney's revenue. Considering that the majority of users are likely to be using the platform for free, we can expect significant resource consumption and associated costs. However, we can estimate that about 10% of the average daily active users, which is around 1,00,000 individuals, are paying members.

So did you get everything you were looking for?

Midjourney and other AI art generators that made headlines in 2022 have captured the attention of the world. However, as this software is still relatively new, there are limited statistics or figures available. But we've got you covered! With this blog, you can learn everything about Midjourney, including all relevant statistics and information, enabling you to create exciting content for your readers.