Data is the energy that allows B2B enterprises' revenue engines to function properly, and the best B2B companies understand this very well. It is critical to the success of your brands. After all, business-to-business data is the foundation of your branding strategy. B2B brands are currently dealing with the issue of low ROI or bad campaign results. According to a recent Gartner study, poor data quality causes an average of $15 million in losses every year. LinkedIn also reported that at least 30% of all data decays each year. While there are several reasons for this, poor data is at the top of the list.
