InfoGlobalData vs. Apollo.io — Comparing B2B Contact Data and Prospecting Services
Compare B2B Contact Data for Sales and Marketing
B2B teams often need more than a general contact database when building prospect lists. Industry focus‚ company characteristics‚ professional roles‚ location‚ and other selection criteria can all affect which contacts belong in a campaign.
InfoGlobalData provides business contact lists for organizations looking to define a specific audience and receive data suited to their project requirements. This comparison examines differences in prospect selection‚ list development‚ contact attributes‚ market coverage‚ and data services.
The InfoGlobalData Difference
- Custom Research & Data Enrichment
- Human Verification
- Hard-to-Find Job Titles
- ICP-Based Targeting
- Niche Market & Campaign-Specific Lists
InfoGlobalData vs. Apollo.io — Key Differentiators
Compare traditional B2B list services to Apollo.io's self-service prospecting and data products.
| Customer Requirement | InfoGlobalData | Apollo.io |
|---|---|---|
| Custom List Building Service | Professional list-building service tailored to customer needs | Self-service platform on which customers can search and create their own lists |
| Build Data Around Customer's Market | Build audience around customer's specific market, ICP, and campaign goals | Audience members can create ICPs and other detailed filters |
| Human Verification Prior to Delivery | Human-assisted review/verification can be part of the list-building process before delivery | Apollo offers data verification/status and enrichment services through its platform |
| Rare Job Titles | Significant research into these rare and niche job titles | Comprehensive job-title search strategies, including exact and Boolean searches for job titles |
| Customer Provides Description in Business Language | Customer can tell the data team who they want to reach, and the data team can provide it | Requires some ability to map business requirements to Apollo search and persona filters |
| Niche Market Research | Specialized account research and list-building services for niche audiences | Mainly uses Apollo database search results and filters |
| Emerging / Niche Markets | May market to niche markets as a custom research service | Availability based on Apollo data and other signals about these markets |
| Rare Professional Positions | Can research specific rare professions | Can search for related job titles and other professions currently included in Apollo |
| Complex Industry + Role Needs | Your team can target candidates with certain industry, role, geographic, and company traits | Multiple filters are available to users; 65+ data points are documented by Apollo. |
| Custom ICP-Based List | ICP can provide a foundation for building other data lists. | Personas can be developed from titles and other characteristics. |
| Human-Assisted List Development | Data team helps create the list | Mostly technology/platform-assisted |
| Sample Before Purchase | Offer to share sample records with customers during custom-list sales process | Different approach: User searches for and saves or exports and enhances data within the platform |
| One-to-One Data Advice | Customers can speak with our team about data needs | Sales and support help are available in addition to platform-based lead generation tools |
| “You Tell Us What You Need” Model | Strong fit, customer provides the audience requirement and InfoGlobalData builds the data | Primarily “search the database and create your own list” |
| Campaign Data Research | List can be built for a specific campaign | Lists are typically built using existing records and filters in the database or other sources |
| Custom Data Needs | Open dialogue with the data team about campaign data needs | Allow implementation of custom fields within platform data model |
| Unclear Target Audience | Business details about target audience can be used to develop a research and list-building goal | Need to develop target audience using search and other tools and audience types and criteria |
| Human Review of the Requested Audience | Team reviews whether contacts provided match the requested title and market criteria | Platform search results are based on data from Apollo's servers and filters |
| Specific Industry + Specific Job Title | Custom research can be tailored to the specific industry and job title requested | Custom research can combine industry and job-title filters in areas with sufficient data |
| Data Delivery Service | Research → build → verify → review → deliver | Search → save → enrich → export/CRM sync |
| Customer Disinterested in Searching Records | Team created the list | Customer usually conducts prospecting and search tasks |
| Existing Database Enrichment | Data enrichment/appending services available | Apollo offers CSV and record and CRM enhancements, among other services. |
| Campaign-Ready Excel/CSV | Custom lists can be provided in campaign-ready formats. | Lists can be exported in CSV format. |
| Custom Turnaround Offerings | Custom lists are marketed with 24- to 72-hour order turnaround for select needs | Platform offers immediate search and export capabilities. |
| Service-Driven Model | Data service + research + verification + delivery | Mostly SaaS or platform-driven model |
| Custom Data Development | Data developed based on customer needs | Consumer driven by searches on the platform |
| Hard-to-Find Audience Identification | Research-based method | Database/search-based method |
| Dedicated List-Building Service | More similar to a data research service | Mainly a sales intelligence or outreach tool Positioning is primarily a sales intelligence/prospecting platform |
Need a Custom B2B Email List?
Tell us about your industry, position, and target geographic area and audience. We can help you develop a list for your outreach campaign.
Build My Ideal Customer ProfilesHow We Create B2B Contact Lists to Meet Your Outreach Needs
Determine your target audience and purchase a business contact list tailored to the needs of your marketing campaign.
Set Your Audience Criteria
Identify prospect industries, key decision maker titles, geographic locations, company sizes, sales volume ranges, SIC and NAICS codes, and other similar information about your prospects.
Build the Prospect Pool
We find businesses and individuals that match the targeting criteria specified in your B2B audience request.
Review the Dataset
The selected records are checked against specified contact and company fields during the database cleanup process.
Prepare Your List
Business and contact data are formatted as requested to allow your team to use the database for your campaign purposes.
Launch Your Campaign
Use the completed audience for B2B prospecting, account development, email marketing, sales research, and other business applications.
What Our Customers Say
We have been pleased with the quality of your mailing lists, and we will come back for more lists in the upcoming months.
InfoGlobalData has greatly simplified our marketing strategy. Their lead generation platform allows us to quickly extend our market and business, locate our prospects, help our executives expedite the selling process, and much more.
We truly appreciate your working with us and recognize the unique process you have provided. This bodes very well for our ongoing relationship.
Frequently Asked Questions About InfoGlobalData and Apollo.io
Learn key differences between using InfoGlobalData and Apollo.io for B2B data collection and lead generation services and other uses.
What are the key differences between InfoGlobalData and Apollo.io?
InfoGlobalData offers B2B contact data and research services tailored to specific target markets. Apollo.io offers business contact data along with other sales prospecting and automation tools. Different solutions are best suited for specific needs related to contact lists or other sales prospecting needs.
Can InfoGlobalData generate a list for a particular customer segment?
Yes. InfoGlobalData can create a B2B contact list based on your target customer's characteristics, including industry, position title, company revenue and size, geographic location, and SIC or NAICS code, along with other business information you need.
How can businesses reach elusive B2B contacts?
A custom research project can help you meet various audience needs, including finding industry contacts. A custom list might include decision-makers at companies of various sizes in different locations in a given industry.
Does InfoGlobalData provide anything beyond basic email lists for an industry?
Yes. In addition to general business and industry email lists, InfoGlobalData offers custom B2B list options. Clients can request email lists based on specific criteria related to companies and individuals, including location and industry information.
What data fields are available from InfoGlobalData?
Requested information may include business email and phone contact information, company and website names, job titles, industry data, company location and size, revenue data, SIC and NAICS codes, and other business information pertinent to the project.
Should I select a B2B data vendor solely based on database size?
Database size is an important factor. Other business considerations include targeting criteria and options, research services, data elements, geographic reach, output formats, uses of the database, and the database provider's ability to meet specific database needs for the campaign.