Email provides the opportunity to reach out to your target prospects with information about your company and its products, services, special offers as well as other marketing communications. It is important to understand building email database for your business as the global e-mail users amounted to 3.7 billion users (as per report from statista) and it is estimated to grow to 4.3 billion users by 2022. It is highly recommended and beneficial to consider building email addresses for your database.
Email is the best way to grow your business fast
- Email has a ROI of 38%
- Email marketing is 43% more effective than any other marketing channel
- More than 80% of business executives and decision makers prefers email as their first communication channel
Marketers should consider the type of information that are going to keep in the database, one of the best possible ways to do it is to segmenting the database which can give customer insights and enhance the quality of your database. A good marketing database can help the business to increase the sales and marketing ROI as it is the best way to promote your products or services to your prospects.
Why email database is important for your business?
An effective email database is one of the primary way to drive sales to your business and the main way to communicate with your customers. Having a strong marketing database not only result in high conversion rates but also helpful to monetize it by pitching multiple products or services to the list. Email is one of the standard marketing channels to make sales with new customers and build deeper relationship with customers.
Different ways to build your email database
There are a variety of methods for adding email addresses to your database. One of the best ways to do so is to add a capture box or other functionality to your website where those who would like to receive further information about your products, special deals and the like can enter their email address.
Consider the following methods to build an effective email database:
According to a study 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
If you are business having a website, allow your visitors to subscribe for your product updates and news, this can be done by different ways through sign up forms, but I consider a pop-up after 3 to 5 seconds will be more effective one to engage visitors.
Providing some registration offers, discounts or prizes on your products or services is a great to build your email database.
Whenever you launch a social media campaign, make it more effective to by including email newsletter subscriptions, building emails through social media will enhance the quality of your mailing list.
This is one of the best ways to build your database quickly and with quality metrics, it provides a way to improve the quantity and quality of your email database but consider the following points while selecting a service provider.
Check the accuracy of the lists
Believe it or not, data with incomplete information is not a good sign for data quality. A complete data must avoid duplicate data, merge duplicate entries, should fill missing data. So make sure the data you purchase is up-to-date verified and corrected which helps you to stop bouncing and start connecting.
Segmenting email database is a great way to make a campaign unique. Your ability to send your email to a specific location, customer persona, industry, etc. can enable you to tailor your message at a personal level.
If your content is attracting the visitors your business deserves, you’re probably going to see your business growth.
List built of prospects that have shown interest in receiving certain information should always a good choice to start your marketing campaign; also it increases the chances of more conversions.
Benefits of Purchasing Email Lists
Being relevant and having great opt-in marketing database is everything when it comes to success of your marketing campaigns and the key to this is an effective email database. Benefits of acquiring mailing lists include it saves marketing efforts and costs to reach your target audience. So choose a leading database provider to enhance the data quality and get instant results with clean, accurate and complete data.
Types of information you get from your database
- Email Address
- Phone number
- Types of information interested in
Developing an effective email database has been shown with new marketing and sales opportunities, so be sure in order to be ahead of your competition or to be a leader in your niche market, you need to have a strong email list.